My Story
From Zero to Culture Kings
The journey that shaped how I think about brand, marketing, and building businesses that matter.
Building in Public Since Day One
I started Culture Kings in 2008 with my partner Tahnee out of a market stall in Queensland. We had no money, no connections, and no idea what we were doing. What we did have was an obsession with brand, a willingness to work harder than anyone else, and a knack for creating demand where none existed.
"We didn't just sell clothes. We built a movement. Every store was a stage. Every drop was an event. Every customer became part of the story."
Over the next decade, we grew Culture Kings into a global streetwear phenomenon — hundreds of millions in revenue, stores across Australia, and a brand that people tattooed on their bodies. We sold the majority stake in 2021, and I've spent the years since investing in and advising the next generation of founders.
Culture Kings
One Life Club
Creator Army
Ultra Music
Artesian Hospitality
Tama Supper Club
Story photo here